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Advances in Services Marketing and Management: Research and Practice : 1993 (Advances in Services Marketing & Management) [Teresa A. Swartz, David E.
Advances in services marketing and management, Volume 4 (Advances in Applied. an interdisciplinary approach to the latest research and practice in services.
Our study focuses on the contribution of service quality to customer retention. We European Journal of Marketing Vol.. According to the PIMS studies, in some service industries the retention of 5 per cent of the current. . Brown, S.W. (Eds), Advances in Services Marketing and Management: Research and Practice, Vol.
In this study, the authors examine one specific aspect of customer-employee relationships. and Service Quality,â€ in Service Quality: New Directions in Theory and Practice,. . Strategies,â€ in Advances in Services Marketing and Management
service management literature, proposes that customer satisfaction. . Page 5. .. Marketing and Management: Research and Practice, Vol.. reviewâ€, in Swartz, T.A., Bowen, D.E. and Brown, S.W., Advances in Services Marketing and.
5 Issue: 1, pp.21-48, https://doi.org/10.1108/09564239410051894. This article traces the rapid progress of services marketing research as reflected in the. the fields of services marketing and services management are somewhat fluid.. .. the first volume of an annual series entitled Advances in Services Marketing, edited .
i (2001), The contribution of socioâ€”economic research to the benchmarking of. FEE Analysis of European Accounting and Disclosure Practices, Brussels.. communication dans le groupe Elfâ€”Acquitaine', Revue AFPLANE, June: 5*6 (
Issue(s) available: 27 – from Volume 25 Issue 1, to Volume 28 Issue 5. Icon key: You. Issue 2 2017 Special Issue: Advances in service research in Australasia.